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A runner

After a holiday period filled with indulgent treats and relaxation, numerous individuals enter the new year aiming to get their fitness back on track.

But, is it possible that Artificial Intelligence be transforming the fitness industry by providing an alternative to human coaches?

Tailored Plans and Flexible Timelines

One fitness enthusiast employed an artificial intelligence application for last-minute preparation for the Cardiff Half Marathon.

This young woman hailing from a town in Wales said she appreciated the freedom to pose queries at all hours – something she felt was not possible with a traditional coach.

She relied on an AI-driven running app that provided her personalised plans with audio coaching and speed targets for her inaugural long-distance race in recent years.

She explained she asked it to create a regimen merging cardio and the weight training, and it produced an 11-week programme customized to her event day and goals.

The user then adjusted the plan to fit her daily routine, which she said was highly practical.

The following year, she chose a alternative application because it was cheaper and she could ask it questions at any time. She finished a full minute quicker than her goal time.

She noted she did not want the pressure from a human personal trainer.

"With AI you have to find your own drive, which I quite like," she added.

A weightlifter

Significant Strength Gains

Meanwhile, Richard Gallimore, in his twenties, from a Welsh city, has been using artificial intelligence for his exercise and nutrition programs, and reported he has achieved peak strength, increasing his chest press from a lower weight to 110kg.

Richard turned to a AI assistant for assistance after being unable to run a running event.

"I realized I had to sort myself out," he commented.

The free tool constructed a fitness and meal program tailored to his aims, and established organized workouts.

"I train for about two hours a day and I've seen a real difference," he added.

The Expense Contrast: AI vs. Conventional Coaching

A recent survey in late 2024 analyzed prices for 17 of the biggest fitness chains and found the typical monthly fee was around £38 per month, based on standard full-access plans.

Prices ranged from a lower price at the most affordable chain to a premium rate at the highest-priced.

According to further data, personal trainers set their own rates, typically a range of thirty to sixty-five pounds per hour-long appointment in most areas and about a similar range in the capital.

Clients typically hire a coach one or two times a week and collaborate for a short period, but these agreements are completely flexible.

A personal trainer

The Irreplaceable Personal Touch

Personal trainer Dafydd Judd, based in Cardiff, said AI can be useful to speed up progress, but is convinced it will never replace the human connection and accountability that in-person coaching provides.

The 37-year-old, who has over a decade of experience as a trainer, focuses on senior clients and injury rehabilitation. He mentioned some of his clients also employ AI.

"In my opinion it's very valuable, additional information is positive," he said.

"I think the more that people are online the more they'll want human connection because they want the empathy from the understanding that is missing from a computer," he continued.

Dafydd explained AI can educate users and make guidance more effective.

But, he argued real commitment comes when people show up physically for training.

"No matter how helpful as it is at 2am, a computer cannot ensure you show up at early morning before work," Dafydd concluded.

For many, he suggested, the gym is a place to leave phones behind and take a break from technology.